I’ve worked over a decade with a variety of industries and companies to help them leverage design thinking and strategy when optimizing for web or developing digital products. I’ve designed accessible experiences, flows, and systems that reduce friction, improve conversion, and delighting users through intentional visuals and clear hierarchical content structures. I rely on research to paint the bigger picture, and I love to collaborate and bounce ideas with my cohorts. Outside of my professional life, you can find me brushing up on my Indonesian, perfecting my cooking, cleaning my fur child’s litter box, vibing at the club or a concert, running my scrappy record label, or engaging in my list of creative side hustles. I’m a die-hard Chicagoan, and I’m proud to be born, raised and based in the Midwest.