Venta
UX, E-commerceVenta USA has been operating in the US for about a decade with no name recognition or internet presence. The USA branch’s website lacked CTA’s, clear taxonomies, and site architecture. The company is known for it’s Airwasher; a humidifier that purifies the air. Despite it lack of visibility in the states, it’s parent Company in Germany is tremendously popular.
UNEARTHING INSIGHTS
During the discovery process, my collaboration with Venta’s content team unlocked new insights that informed and enhanced the site architecture.
We Leveraged:
Personas
Competitive Analysis
Prototyping
Wireframes
Usability Testing
We Leveraged:
Personas
Competitive Analysis
Prototyping
Wireframes
Usability Testing
A FLUID EXPERIENCE
I rethought the user experience to make it more simple. During this discovery phase we focused on a MVP with an emphasis on getting Venta’s customers to purchase it’s midrange airwasher, it’s main source of revenue.
