Venta
UX, E-commerceVenta USA has been operating in the US for about a decade with no name recognition or internet presence. The USA branch’s website lacked CTA’s, clear taxonomies, and site architecture. The company is known for it’s Airwasher; a humidifier that purifies the air. Despite it lack of visibility in the states, it’s parent Company in Germany is tremendously popular.
![](https://freight.cargo.site/t/original/i/22bf4b812f925b5b5875e820ee1250977a417f194a42421c3337925f3eb35ca3/User-Flow.png)
UNEARTHING INSIGHTS
During the discovery process, my collaboration with Venta’s content team unlocked new insights that informed and enhanced the site architecture.
We Leveraged:
Personas
Competitive Analysis
Prototyping
Wireframes
Usability Testing
We Leveraged:
Personas
Competitive Analysis
Prototyping
Wireframes
Usability Testing
![](https://freight.cargo.site/t/original/i/c7a0a2cf1d57e7aad1d65df8f6fb48322178638b045f5d8068f01540e0e89ebd/Screen-Shot-2018-02-08-at-10.03.08-AM.png)
![](https://freight.cargo.site/t/original/i/f6b9fa1fcd4947cd603edd8c7df484894d80a7b29717fff2ab44bfda2001fe22/Screen-Shot-2018-02-08-at-10.04.47-AM.png)
A FLUID EXPERIENCE
I rethought the user experience to make it more simple. During this discovery phase we focused on a MVP with an emphasis on getting Venta’s customers to purchase it’s midrange airwasher, it’s main source of revenue.
![](https://freight.cargo.site/t/original/i/251865d502957def384a979ab6abde8360f26428f6e221de5c024eda732e1ada/Airwashers.png)
![](https://freight.cargo.site/t/original/i/1a6a5c61d95641d1b95b8c87303e4cfde97465d5eca847d9cc3f076180a1181b/Home-Page.png)
![](https://freight.cargo.site/t/original/i/8aa3c098ba72d2cdb9b0217f4fa02d3a316ac705a551584cfb26aa3800a24b82/Checkout.png)
![](https://freight.cargo.site/t/original/i/9289470b28f8fad64da516253b8e78ccf59f68d74567e1c3bfb9a619e78c37e3/Store-Locater.png)
![](https://freight.cargo.site/t/original/i/7d36ef8e4579b0a66add700a28c131b9fa4a60903e8917b341a26cebce2f882b/Homepage.jpg)
![](https://freight.cargo.site/t/original/i/b4d503b21488cea82b89fecd4ca7e1341b3d12ff91fbebf69b6c22618d3a77bd/Select.jpg)
![](https://freight.cargo.site/t/original/i/09de4cfe4973e1121a6b5cb3429dd0b8c79bbe31a98f4dd1412eb3027e84e067/Store-Locator.jpg)
![](https://freight.cargo.site/t/original/i/cd3213431d95e7d6ea7dc3ac04d781608f35d2cd5c1210c5eed0f6bcbe626cb9/Why-Venta_.jpg)