EngageBranding, Art Direction
Engage was a proposed alternate learning platform that was being repurposed and acquired from a previous organization by Breakthrough Technologies. The branding needed to feel friendly and inviting, and to promote the benefits of it’s alternate assement approach to learning.
PROCESS & PLAY:
Throughout the sketching process I placed an emphasis on educational symbols to relate to the idea of learning, but the ideation process lead to a visual metaphor that created an interesting result.